eBook
Teaching Marketing in the Age of AI
The eBook, Teaching Marketing in the Age of AI, was written for college instructors who are wrestling with the same questions I am: How do I teach marketing content, critical thinking, and AI skills — without sacrificing any of the three? And how do I do it when students can now produce polished-looking homework in seconds?
The book argues that active learning, and, if you’re ready for it, flipping your class, is the environment where the cognitive work that builds lasting expertise cannot be outsourced to AI. The eBook is organized as a reference guide around practical questions, with evidence from the literature and two decades of trial and error in my own Principles of Marketing sections at Colorado State University.
Also included: 13 sample in-class activities, each with teaching notes.
Happy to hear your feedback, experiences, and reactions.
Joe Cannon · Joe.Cannon@ColoState.edu