The 4 Ps
A hub for Joe Cannon’s resources for teaching marketing.
External site
Teachthe4ps.com
A blog to support teaching the introductory marketing course.
Series
AI & Marketing Now
Keeping Essentials of Marketing current on AI topics.
eBook
Teaching Marketing in the Age of AI
A free eBook providing insights and exercises for today's instructors.
Interactive
Marketing MindWorks
Interactive marketing exercises that support critical thinking.