The4ps.com is designed as a second1 hub housing resources that support teaching marketing, particularly for users of Essentials of Marketing by Cannon and Perreault. This hub allows for us to post materials that may be useful to instructors who are not using our textbook, or for instructors to get a better idea of some key supplements for the product. As textbooks increasingly become courseware, the4ps.com allows for a way to quickly post new content.
1 The first hub is the McGraw Hill Connect site for the textbook.