AI & Marketing Now
A companion series to the Essentials of Marketing textbook — a chapter-by-chapter look at how artificial intelligence is reshaping the practice of marketing.
Chapter Series
Chapter 3
AI, Marketing and the Law
Chapter 4
AI Enhances CRM
Chapter 5
AI Shopping Agents
Chapter 6
AI and Managing B2B Relationships
Chapter 7
AI in Marketing Research
Chapter 8
AI Adds Value to Products
Chapter 9
Digital Twins in New Product Development
Chapter 10
AI and Reverse Channels
Chapter 12
Conversational and Voice Commerce
Chapter 13
AI-Driven Consumer Search
Chapter 14
AI Transforming Sales Training
Chapter 15
AI and Copy Thrust
Chapter 16
AI and Owned Media Management Tools
Chapter 17
AI-Powered Price Personalization
Chapter 19
AI for Developing Countries
Appendix C
AI’s Impact on Marketing Jobs