AI as Creative Partner

The following sources inform the “AI as creative partner” section of Chapter 15. They cover AI brainstorming prompts for marketers, IBM’s design thinking approach, and perspectives on why human-led creativity remains essential when working alongside AI tools.

1. Jasper — AI Prompts for Brainstorming Unique Marketing Angles
2. Atlassian — 40 AI Prompts to Boost Your Marketing Team’s Creativity and Efficiency
3. Adobe Experience League — AI-Powered Marketing: Sample Prompts You Can Use Today
4. IBM — What Is Design Thinking?
5. Wild Creek Studio — AI Won’t Replace Marketers, But What’s Ahead?
6. Rotman / University of Toronto — Why Human-Led Creativity Will Win in a World of AI