Marketing Automation Platforms

The following sources inform the “Marketing automation platforms” section of Chapter 16. They cover automated email welcome series, customer-journey mapping, and the rise of AI-powered lead scoring across platforms like Klaviyo, Mailchimp, Bloomreach, Leadpages, and HubSpot.

1. Klaviyo Help Center — How to Create an Email Welcome Series
2. Mailchimp — 10 Steps to Effective Ecommerce Email Automation
3. Bloomreach — Start the Customer Journey Right with an Automated Welcome Email Series
4. Agencia Reinicia — Customer Journey: What It Is and How to Apply It in Mailchimp
5. Leadpages — AI Lead Scoring: Boost Sales
6. Default — HubSpot Lead Scoring: How to Use, Setup and Best Practices