Real Company Examples

The following sources inform the “Real company examples” section of Chapter 17. They cover Amazon’s real-time pricing strategy, the Booking.com and OpenAI personalization case study, and privacy concerns raised by Delta’s shift to AI-driven personalized airfares.

1. Pricefy — Amazon Dynamic Pricing: How Real-Time Data Drives Profits
2. Influencer Marketing Hub — The Ultimate Guide to Amazon Dynamic Pricing Strategy in 2024
3. Boardfy — A Guide to Amazon’s Pricing Strategy
4. OpenAI — Booking.com and OpenAI Personalize Travel at Scale (Case Study)
5. Hotel News Resource — AI Trip Planner: Booking.com’s Move Towards Intent-Driven Travel
6. UNSW / The Conversation — AI Is Using Your Data to Set Personalised Prices Online. It Could Seriously Backfire
7. Captain Compliance — Delta’s Shift to AI-Driven Personalized Pricing Creates Data Privacy Concerns for Travelers