Step 2: Analyzing the Situation

The following sources inform the “Step 2: Analyzing the situation” section of Chapter 7: AI in Marketing Research. They cover machine-learning trend detection on social platforms, influencer monitoring, and AI-driven forecasting for market opportunity analysis.

1. Using AI to Predict Microtrends Before They Go Viral (CETDIGIT)
2. How AI Analysis Spots Emerging Social Media Trends (Creativetex)
3. The Role of Machine Learning in Enhancing Social Media Analytics (Konnect Insights)
4. The Future of Market Research: How AI and Machine Learning Are Shaping the Industry (Research World)