Step 3: Gathering Problem-Specific Data

The following sources inform the “Step 3: Gathering problem-specific data” section of Chapter 7: AI in Marketing Research. They document competitive-intelligence platforms like Crayon and AlphaSense plus sentiment-analysis tools used to accelerate primary and secondary data collection.

1. Crayon | Competitive Intelligence Software
2. How to Spy on Your Competitors With Artificial Intelligence (Marketing AI Institute)
3. 10 Ways AI Can Help Market Researchers Succeed (Qualtrics)
4. How AI Is Impacting Market Research (MarketingProfs)
5. For Marketers, Synthetic Audiences Are the New Focus Groups (eMarketer)
6. The AI Tools That Are Transforming Market Research (Harvard Business Review)