Step 4: Interpreting the Data

The following sources inform the “Step 4: Interpreting the data” section of Chapter 7: AI in Marketing Research. They cover churn prediction with machine learning, predictive customer analytics, and modern AI dashboards that generate plain-language insights.

1. Predict, Control Customer Churn with Machine Learning (Analytics8)
2. How to Use Predictive Customer Analytics to Increase Conversions (Custify)
3. Predictive Analytics in Marketing: How Leading Brands Anticipate Customer Behavior (Emarsys)
4. AI Dashboard: 12 Best Solutions for Marketing Analytics in 2026 (Improvado)
5. Top AI Marketing Analytics Dashboard Features You Need (Pixis)