Consumer Products in Action

The following sources inform the “Consumer products in action” section of Chapter 9. They document Nike’s digital-twin prototyping of athletic footwear, Procter & Gamble’s simulation-driven product development, and broader digital twin practices across consumer goods.

1. Nike Air Max Scorpion: Digital Twins in Virtual Prototyping (Nike Newsroom)
2. Creating the Unreal: How Nike Made Its Wildest Air Footwear Yet (Nike Magazine)
3. P&G Turns to AI to Create Digital Manufacturing of the Future (CIO Magazine)
4. Procter & Gamble’s Story of Suds, Soaps, Simulations and Supercomputing (U.S. Dept. of Energy / Argonne National Laboratory PDF)
5. Future Proof Consumer Goods with Digital Twin Technology (Siemens Blog)
6. Accelerating Product Development with Digital Twins (Sprout Studios)