Sources · Appendix C — AI’s Impact on Marketing Jobs
Overview — The Pace of Change
Section: Overview statistics
The following sources inform the opening/overview statistics of Appendix C (72% of marketers feeling overwhelmed, 43% of salespeople using AI, and LinkedIn’s finding that 70% of job-related skills will change by 2030).
- Marketing Week — Marketers Blame AI for Feeling ‘Overwhelmed’ at Pace of Change
- Search Engine Journal — LinkedIn Report: AI Overwhelms 72% of B2B Marketers
- CMSWire — What 10 B2B Marketing Leaders Will Change About Content in 2026
- LinkedIn — Work Change Report: Skills for Jobs Set to Change by 70% by 2030
- CNBC — Within 5 Years, ‘70% of Skills Used in Most Jobs Will Change,’ LinkedIn Says
- Sopro — 75 Statistics About AI in B2B Sales and Marketing
- Gallup — Frequent Use of AI in the Workplace Continued to Rise in Q4
Links to all sources checked, with links working as of April 2026.