New AI-Specific Roles

The following sources inform the “New AI-specific roles” section of Appendix C. They describe the emerging job families built around AI in marketing — AI Marketing Strategist, AI Marketing Specialist, AI Strategist, and Marketing Prompt Engineer — and the hybrid marketing+technical skill set they require.

1. Leadpages — AI Marketing Strategist
2. Yardstick — Example Job Description for AI-Driven Marketing Strategist
3. Teal — What Is an AI Marketing Specialist?
4. Upwork — What Is an AI Strategist? Requirements and Responsibilities
5. Indeed — Marketing Prompt Engineer Jobs
6. Indeed — Prompt Engineer Digital Marketing Jobs