Sources · Appendix C — AI’s Impact on Marketing Jobs
Customer Service and PR
Section: Customer service and PR
The following sources inform the “Customer service and PR” section of Appendix C. They cover AI chatbots displacing routine customer-service tasks, which interactions customers still want a human to handle, and how PR roles are evolving alongside AI.
- NexGenCloud — How AI and RAG Chatbots Cut Customer Service Costs by Millions
- Kayako — Is AI Replacing Customer Service Roles: A Data-Driven Answer
- ChatSpark — Traditional Chatbots vs AI Customer Service Agents
- Recall Masters — AI in Call Centers: Because Who Needs Human Empathy Anyway?
- Maddyness — In a World of AI, Do Customers Still Want to Speak to a Human?
Links to all sources checked, with links working as of April 2026.